Why do small "c" conservatives want Sarah Palin to run for President?

Because the majority of US citizens vote for the President for the same reasons they vote for a contestant on American Idol. She's a personality and that's the extent of what some folks are capable of recognizing. As long as you are a Republican - it doesn't matter the heck you are, all that matters is if you can beat the Democrats. People see her publicity and think she's a winning horse.